Promo Landing Page

Role: Concept, Copy & Direction

Quickest way to sour a roomful of creatives? Kickoff a project with an incomplete brief with no strategic insights and a very tight deadline.

Shaking off our vinegary disposition, we created a landing page that pushed game players to take advantage of a limited time FiOs Triple Play promotion. The result was 31,000 Xbox service activations within two weeks. Way to turn the sour into something sweet, crabbypants!