Can you build greater brand loyalty through mobile tomfoolery?

Personal Assistant App

Role: Concept & Copy

We presented this social app idea that celebrates the Captain’s penchant for pranks. The app allows you to impress friends by making video calls to your comely personal assistant — who responds obediently to your commands. Also includes a handy list of Captain-approved pick-up lines…two of them actually helped land my first wife (twice!).

Captain Morgan Personal Assistant App