Role: Copy & Content Strategy
Did you know that more than one in five Americans suffer from mental illness or brain injury?
One Mind & IMHRO are leading advocates for greater brain health. While IMHRO focuses on awareness/fundraising and One Mind on medical research and solutions, both organizations had websites that were packed with info. Too much info, as it turns out.
A massive reorganization of the content with a thorough slimming of the copy was the done, all the while making sure it worked cross platforms. A clear narrative was established that spelled out each organization’s objectives and helped push donations to fuel their critical efforts.