Can you shine a brighter light on a growing health issue?


Role: Copy & Content Strategy

Did you know that more than one in five Americans suffer from mental illness or brain injury?

One Mind & IMHRO are leading advocates for greater brain health. While IMHRO focuses on awareness/fundraising and One Mind on medical research and solutions, both organizations had websites that were packed with info. Too much info, as it turns out.

A massive reorganization of the content with a thorough slimming of the copy was the done, all the while making sure it worked cross platforms. A clear narrative was established that spelled out each organization’s objectives and helped push donations to fuel their critical efforts.

OneMind Homepage

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IMHRO Homepage

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