Role: Concept & Copy
TEDxJNJ is Johnson & Johnson's internal program that creates TED.com events for employees around the world to share ideas and help drive innovation within the company.
The TEDxJNJ team wanted a coffee table book to celebrate the program's first three years. More importantly, they wanted it to serve as a proof-of-concept piece to J&J's brass and garner more support for the program (i.e. more moola).
With an anemic timeline and erratic approval process, I had to interview over 50 past participants, volunteers and speakers, and then capture their story in less than 100 words. Lots of rewrites and late nights but worth it in the end.