Role: Concept, Copy & Direction
The Nikon 1 was created with the goal of redefining the lifestyle camera. On previous projects, Nikon refused to do standard banners. We convinced them that a rich media banner could showcased all the camera’s many diverse features. The result was a 0.25% click-through rate with users spending on average 22 seconds engaged with the content.
Naturally, Nikon now LOVES rich media banners.