Matt Sloan Creative Services

Nikon – Nikon 1 Launch

Can you make a small camera seem big...in a tiny banner

Online Banners

Role: Concept, Copy & Direction

The Nikon 1 was created with the goal of redefining the lifestyle camera. On previous projects, Nikon refused to do standard banners. We convinced them that a rich media banner could showcased all the camera’s many diverse features. The result was a 0.25% click-through rate with users spending on average 22 seconds engaged with the content.

Naturally, Nikon now LOVES rich media banners.

Psst. Hey you.

Yeah, you with the Internet-enabled device.

You like sweets?

No, I’m not a creep.

I’m whispering because that’s proper footer etiquette.

Anyhow...if you like sweets, man, do I got a treat for you.

It’s called…the Sloaner Rattlesnake.

Here’s what you do.

Get a microwavable bowl.

Put a healthy glob of cookie dough in it.

Yeah, I know it's uncooked cookie dough. Just do it, duuuude!

Nuke for 23 seconds on high.

Take it out...

And IMMEDIATELY drop in a Klondike bar.

Stir. Only for 5 seconds.

Then give it two squirts of Hershey’s chocolate syrup.

Stir a little more.

Now dig in.

Feel the hot of the cookie dough doing a taste tango with the cold of the ice cream bar.

Then a snapping bite of chocolate at the end.

Yeah, sooooo good.

Guaranteed smile every time.

(And raging heartburn around 2:38 am.)

So enjoy! (And beware!)