Role: Concept, Copy & Video Direction
The print/TV campaign was christened “Multiply” and showcased a cast of characters effortlessly multi-tasking. How in Moore’s Law would that work in a banner ad campaign?!?
My partner and I came up with a simple headline play: Multiple (insert product feature), Maximize/Minimize (add product benefit). Then we thought the messaging should be visually reinforced with cursor attacking CGI animals and live-action bouncers. And thus, a beautiful online campaign was born.