Can gangs of feisty, hyper-interactive triplets gain the attention of CTOs?

Online Banners

Role: Concept, Copy & Video Direction

The print/TV campaign was christened “Multiply” and showcased a cast of characters effortlessly multi-tasking. How in Moore’s Law would that work in a banner ad campaign?!?

My partner and I came up with a simple headline play: Multiple (insert product feature), Maximize/Minimize (add product benefit). Then we thought the messaging should be visually reinforced with cursor attacking CGI animals and live-action bouncers. And thus, a beautiful online campaign was born.