Matt Sloan Creative Services

Intel – Multiply Campaign

Can gangs of feisty, hyper-interactive triplets gain the attention of CTOs?

Online Banners

Role: Concept, Copy & Video Direction

The print/TV campaign was christened “Multiply” and showcased a cast of characters effortlessly multi-tasking. How in Moore’s Law would that work in a banner ad campaign?!?

My partner and I came up with a simple headline play: Multiple (insert product feature), Maximize/Minimize (add product benefit). Then we thought the messaging should be visually reinforced with cursor attacking CGI animals and live-action bouncers. And thus, a beautiful online campaign was born.

Everyone bags on the movie Ishtar.

Most who talk smack haven’t even SEEN the movie!

It is pure hilarity.

Warren Beatty and Dustin Hoffman play buffoonish songwriters,

Of the most deliciously inane tunes.

(Which were written by famed songwriter Paul Williams and
legendary comedienne Elaine May — who was also the director and screenwriter.)

The lacking songwriters take a gig in the Middle East,

Only to be unknowingly forced into saving the region from breaking out in a holy war.

Not one of the greatest movies, mind you.

But certainly not worth its blackened reputation.

In fact, Scorsese, Tarantino and Edgar Wright all call it one of their favorite movies.

Before I die, I have one request, Sony Pictures:

Keep your promise and put Ishtar on Blu-ray!

Although at this point...

I'd settle for DVD.