Can a storytelling living room compel NASCAR fans to join a sweepstakes?


Role: Concept, Copy & Scriptwriting

Many people don't consider racecar drivers talented athletes. To help push people to enter a sweepstakes to race against top NASCAR driver Matt Kenseth, we created a microsite that illustrated all the training and skills it takes him to be a champion. Animations were employed to take some of the performance weight off the, um, “talent.”