Marzetti Caramel Dip
Role: Concept & Copy
Marzetti came to us with fistful of dimes and nickels and hankering for a lot of eyes and minds be on their Caramel Dip in the Fall (aka “Apple Pickin’ Season”).
Utilizing print, social and OLM, my partner and I came up with a campaign that played up the individuality of dipping styles and the “Science of Dipology.”
Gained some major poundage “concepting” all those dipping styles…although involving my kids probably didn’t help.