heartbeat digital august ‘07 - present associate creative director
- Lead the creative charge for a variety of accounts including Abbott (Vicodin and Kaletra),
UCB (Cimzia and Xyzal) as well as lend my conceptual brawn to GlaxoSmithKline (CoReg),
Con Edison and
Amgen.
- Manage and foster creative talent, as well as partner with our account, production,
technology, and media teams to sell and produce effective, innovative and engaging
interactive work
- Czar of copy...the grand overseer of all printed words...a semantic mechanic, the one
behind raising the quality standards of all copy deliverables. And yes, I have a bit of
an ego about it
mrm worldwide june ’06 – august ‘07 senior copywriter
- Delivered conceptual firepower and whip-smart content for Intel, primarily online
work
towards the
consumer
and business crowds
- Projects ran the gamut — from interactive rich media banners to new online strategies
(e.g. Google gadgets, Joost) to website/landing pages
- Big creative guns were often
brought in to assist with
new business pitches and other
accounts, including MasterCard, Weight Watchers, Army and Empire Health
abc cable network group january ’04 – january ’05 senior copywriter/producer
- Generated concepts and content for all online projects, including show synopsis, 1-liners,
show branding (e.g. taglines, name generation, etc.), ad banners, e-cards and collateral
features as well as editing, proofreading and QA of all materials
- Developed online marketing for acquired shows Smallville and Gilmore Girls; original
programming (movies, reality shows and sitcoms); web-only sweepstakes; Disney/ABC
movie
and television promotions and synergy marketing project
freelance copywriter january ’95 – june ‘06
- Major client experience: McDonalds, Sports Illustrated, Forest Laboratories, Inc., AT&T,
Nations Bank, j2 Global (eFax), UJA-Federation of New York and Reynolds Wrap
- Broad project experience: online marketing, print advertising, branding/promotions,
event marketing, collateral/direct mail programs, case studies, speeches, radio, billboards,
advertorials and public relations (e.g. press releases, newsletters)
- Ad agencies relationships include: Ketchum (SF), Ogilvy (SF), Saatchi & Saatchi (NY),
Einson Freeman (NJ) and MarchFirst (formerly USWeb/CKS)
education
The Ohio State University
Bachelor of Arts, Journalism (Advertising) / Minor in English G.P.A.: (file lost)
noteworthy (or semi-interesting)
Write short stories as well as perform stand-up and sketch comedy.
Played in the rock band,
ThrottleFinger that toured and sold records worldwide — and still holds the Guinness World
Record for “blowing minds in a single concert.”
A little sumtin-sumtin
Enjoy this article I wrote for San Francisco Chronicle's on-line newspaper,
The Gate. READ
ARTICLE