heartbeat digital august ‘07 - present associate creative director
- Lead the creative charge for a variety of accounts including AllMusic.com, Abbott (Vicodin),
UCB (Cimzia and Xyzal) as well as lend my conceptual brawn to GlaxoSmithKline,
Con Edison and
Amgen
- Manage and foster creative talent, as well as partner with our account, production,
technology, and media teams to produce effective, innovative and engaging
interactive work and sell the goods to our august clients
- Czar of copy...the grand overseer of all printed words...a semantic mechanic, the one
behind raising the quality standards of all copy deliverables. And yes, I have a bit of
an ego about it
mrm worldwide june ’06 – august ‘07 senior copywriter
- Delivered conceptual firepower and whip-smart content for Intel, primarily online
work
towards the
consumer
and business crowds
- Projects ran the gamut — from interactive rich media banners to new online strategies
(e.g. Google gadgets, Joost) to website/landing pages
- Big creative guns were often
brought in to assist with
new business pitches and other
accounts, including MasterCard, Weight Watchers, Army and Empire Health
abc cable network group january ’04 – january ’05 senior copywriter/producer
- Generated concepts and content for all online projects, including show synopsis, 1-liners,
show branding (e.g. taglines, name generation, etc.), ad banners, e-cards and collateral
features as well as editing, proofreading and QA of all materials
- Developed online marketing for acquired shows Smallville and Gilmore Girls; original
programming (movies, reality shows and sitcoms); web-only sweepstakes; Disney/ABC
movie
and television promotions and synergy marketing project
freelance copywriter january ’95 – june ‘06
- Major client experience: McDonalds, Sports Illustrated, Forest Laboratories, Inc., AT&T,
Nations Bank, j2 Global (eFax), UJA-Federation of New York and Reynolds Wrap
- Broad project experience: online marketing, print advertising, branding/promotions,
event marketing, collateral/direct mail programs, case studies, speeches, radio, billboards,
advertorials and public relations (e.g. press releases, newsletters)
- Ad agencies relationships include: Ketchum (SF), Ogilvy (SF), Saatchi & Saatchi (NY),
Einson Freeman (NJ) and MarchFirst (formerly USWeb/CKS)
education
The Ohio State University
Bachelor of Arts, Journalism (Advertising) / Minor in English G.P.A.: (file lost)
noteworthy (or semi-interesting)
Write short stories as well as perform stand-up and sketch comedy.
Played in the rock band,
ThrottleFinger that toured and sold records worldwide — and still holds the Guinness World
Record for “blowing minds in a single concert.”
A little sumtin-sumtin
Enjoy this article I wrote for San Francisco Chronicle's on-line newspaper,
The Gate.
READ
ARTICLE